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Brand Design is more than just an effort to represent a company’s image in two or three dimensions. It is an all-encompassing approach to ensure clear, consistent and targeted communication between a company and its customers.
Here are four examples of differing magnitude showing how VIEWSDESIGN assisted companies – from a young start-up to a well-established market leader– in transmitting a poignant, coherent message to the end-users about the brand's respective character.
This type of communication takes place on many levels:
Visual association of the logo in the observer's memory tied to the experience universe.
Patented, innovative solutions for the hardware that speaks to the intelligence behind the brand.
Collateral, packaging and accessories appearing as a unit, underlining the straightforwardness of the message.